The Ultimate SPAM Trigger Words List: 475 Keywords to Avoid in 2021

From now on, I want you to imagine that your target’s email inbox is an exclusive nightclub.

You’re wearing your favorite outfit, you step out of your cab, and you get in line. Only one thing separates you from all the fun times in store…

Before you start doubting yourself, let me give you a few pointers. Think of me as your email marketing wingman.

Whether you’re sending 10,000 emails at once or one email at a time, you are a smart email marketer when you know the difference between words that trigger spam filters and inbox bound words that grab your target’s attention and piques their interest. 

Avoid these behaviors and their respective spam words if you can help it. In your emails, you don't want to come off as:

In addition to the behaviors and words to avoid, I’ll include a few tips to try instead.But don't forget one of the most important aspects of your email campaign: the subject line. If the subject line sucks, no one will even open your email.

So once you're past the SPAM filter, check out our sweet guide on how to craft the perfect subject lines for your emails to increase your open rates!

Also, we have other great guides at Automational.com.

If you truly have something of value, you do not have to be needy. Here are some words and phrases that sound desperate. No matter how tempted you are, don't make exaggerated claims, ever!

Urgency is sales 101. However, it is not up to you to instill a sense of urgency. If there is enough value in what you have to offer, urgency will happen naturally. 

There is nothing wrong with urging your prospect to take action, but do your best to avoid creating urgency too soon.

One thing to keep in mind when offering something is that the more available it is, the lower the perceived value. People want what they cannot have. Position your value proposition in a way that makes the prospect chase you. And avoid these spam filter words:

People’s BS filters are on high alert now more than ever. If your target feels like your offer is too good to be true, you’re done. Spamming words like the ones below can make your message seem far fetched.

As long as there are gullible people in the world, there will be rascals online that try to get one over on them. Even if you have good intentions, the following words may trigger the spam filter, so use with caution.

Should your message still make it to your target’s inbox, you run the risk of sounding shady when using words like the following:

There are certain spam words that immediately raise suspicion. Then there are milder words that are hit and miss. There really is no one size fits all solution to effective email marketing. The main thing to remember when composing an email is to do so from a position of value.

Don’t give it all away! Compose your email with just enough information to incite intrigue within your target. Ask thought provoking questions. Write conversationally. Figure out a way to make your target come to you.

There is nothing wrong with including some of the words listed in this article in your emails. But use them sparingly or try to figure out an alternative if you can.

Once you get the hang of it, Club Value will see you coming and you may just start skipping the line to get in.