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Tips for Lead Scoring

By Pete Thompson

Lead scoring is a critical step in prioritizing where your sales team spends their time. It sounds complicated, but it’s quite easy if you have a good process.In this article, I’ll discuss some tips to think about with your lead scoring process. You might already be using some variation of them, which is great!1. Are […]

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Best Content Marketing Metrics for Small Business

By Pete Thompson

Content marketing can be challenging. It’s important to know which metrics are the most important to monitor.If you watch these critical metrics, you can quickly adapt to what folks are responding well to. It even allows you to split test your content and see what’s working and what’s not. In marketing, no one has a […]