Lead scoring is a critical step in prioritizing where your sales team spends their time. It sounds complicated, but it’s quite easy if you have a good process.In this article, I’ll discuss some tips to think about with your lead scoring process. You might already be using some variation of them, which is great!1. Are […]
Content marketing can be challenging. It’s important to know which metrics are the most important to monitor.If you watch these critical metrics, you can quickly adapt to what folks are responding well to. It even allows you to split test your content and see what’s working and what’s not. In marketing, no one has a […]
Take a second to think about the most engaging person you know. Is he or she charming? Does he have a sense of humor? Is she especially helpful?It’s likely a combination of these features and other positive attributes that make that person engaging.In the same way, your brand can be engaging (or not), and this […]
Want to get more leads?In this article, I’ll discuss 7 of the best ways to generate valuable leads in 2019. Taking advantage of some of these strategies can get you more traffic to your site and social media, which will result in more business. So, let’s get started! First, What Is Lead Generation?If you’re new to […]